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Bitso Latin America’s Crypto Exchange Campaign

  • Bitso intends to provide its customers with several alternative services that could be engaged with several individuals
  • Bitso is planning to establish the next expansion steps in different Latin American markets

Bitso is the first crypto exchange in Mexico and is among the most prominent players of the crypto exchange arena in Latin America. Earlier this month, the exchange expanded into Argentina. However, the manager of Bitso in Argentina, Andrés Ondarra, had an interview with BNamericas, and Ondarra negotiated about several topics in that interview.

Recipe of Bitso’s Success?

According to Ondarra, they give importance to identifying their failures and needs of the market and managing to foresee the intense attention received in Latin America by cryptos. Bitso significantly pursues to provide a delightful experience to its customers by offering products that meet their customers’ different needs. Bitso intends to provide its customers with several alternative services that could be engaged with several individuals.

Ondarra also highlighted that, by providing access to global markets with local currency and bridging the gap to the new digital economy, Bitso had simplified the way of crypto trading.

Argentina has one of the Essential Crypto Community

According to Ondarra, at the local level, Argentina is one of the most developed countries. According to LaBITconf, from 2018 to 2019, 55 companies in Argentina grew by 10%. It is estimated that Argentina’s national community of Bitcoin users have exceeded 4,00,000 approximately. According to Andreas Antonopoulos, Latin America’s suitable assets are Bitcoin. So, Argentina stands out with various factors to have such a crypto community, like macroeconomic policies and shortcomings of the banking system.

PayPal’s Incorporation into the Crypto Space can have a Positive Impact

According to Ondarra, the incorporation of such massive players as PayPal in the crypto industry is exciting. PayPal can bring positive impacts on the adoption rates and could give greater maturity to the crypto community. However, on one side, PayPal is focussing on Bitcoin, and on the other, it is not offering the option of trading. If we observe the official announcement of PayPal states that their users can only transact with fiat money, not with cryptocurrencies.

Bitso has Some Growth Estimates

According to Ondarra, Bitso is planning to establish the next expansion steps in different Latin American markets. Bitso aims to develop more products with several alternatives for using virtual currencies on its platform. The firm will continue to improve user experiences and focus on spotlighting how to access their products. With all that, they will continue to promote financial involvement and enlighten the benefits of savings and investments and continue to expand their presence in Argentina by hiring more talents and promoting the association of their brand.

Categories: News
Antonio K Smith: Antonio is a travel photographer by profession and came across the Crypto world during his profession. Since then his love, knowledge and interest towards the technology have increased. He brings his passion to create in his articles.