- FTX’s European arm, FTX Europe, has partnered with an electro-music festival, Tomorrowland, to bring the festival to digital space by integrating web3 features.
- Tomorrowland Winter Festival attendees will be allowed to collect the first 1,500 out of a total of 6,500 NFTs under the partnership.
- The NFT hunting activity for attendees dubbed The Quest by the exchange will also be part of the upcoming Tomorrowland Winter festival starting from March 19.
FTX Europe, the European arm of cryptocurrency exchange FTX, collaborates with Tomorrowland, an electro-music festival, to integrate web3 features.
The partnership will allow the audience of Tomorrowland Winter Festival to collect the first 1,500 of a total of 6,500 NFTs as an extended festival experience.
Out of the five locations hidden throughout the mountains in Alpe d’Huez, France, the festival’s venue, held at the end of March, with exclusive concerts that attendees to enter would require to search and scan to enter. FTX gives the initiative the name, The Quest.
In a statement, Michiel Beers, founder of Tomorrowland, said that the evolution of the Web3 world had opened a range of opportunities to explore and give wings to our ideas and deepen the bonds of our community in the forthcoming years.
The collaboration will provide a space to explore the application of blockchain technology and Web3, including NFTs for music, ticketing and art, metaverse events, and digital asset payments.
Web3 Evolution To Deepen The Community Bond: FTX’s Sam Bankman-Fried
The firm believes the evolution of Tomorrowland to web3 will make strong bonds within the community and provide festival attendees with smooth ticketing options, artists with new creative outlets, and Tommorland’s fans the ability to buy, collect and earn digital assets to Tomorrowland enthusiasts.
FTX has recently taken some bold and significant moves into fashion, sports, and luxury. The latest announcement points out the exchange’s next culture-focused initiative.
FTX’s founder and CEO, Sam Bankman-Fried, shared that they are proud to collaborate with Tomorrowland and are excited to bring their events that are known for creating magical and unique experiences in the digital space. The exchange will make it happen by backing their initiatives related to Web3, NFT, and crypto.
Sam further said Community, transparency, accessibility, and sustainability are the shared beliefs and also the leading factors for a better “tomorrow.” FTX’s The Quest is offering a fun and interactive way to have access to exclusive events.