- One of the most inherent marketing tactics is airdrops, which work within the Web3 ecosystems.
- Some previous airdrops are UNI, ENS, HOP, and 1INCH, which eventually scrutinize some considerations of the airdrop.
As per the previous articles, you must understand that many different types and kinds of crypto airdrops offer free tokens as rewards, and they are the ones that emerged as an engaging wealth creation strategy. Eventually, as a risk-free phenomenon, many cryptocurrency airdrops gained popularity.
Some Current Airdrops
So, after knowing the basic information about crypto airdrops, this section will tell you about some current airdrops that are important to know for you as a trader or an investor.
Each project of airdrop implements some airdrop and utilizes it as a web3 marketing just to attract new users. Later, they are the ones who aim to foster a community and then retain user engagement, along with encouraging users so that it can hold onto their tokens instead of selling them.
The airdrop which is prevalent today is,
- Pull Airdrops
These kinds of airdrops are often used to incentivize some problems by typically providing some tokens or NFT rewards. Also, the significant aim of attracting new customers is just the criteria for claiming different rewards and later preventing exploitation of the whole system.
- Push Airdrops
If you are an investor or a trader, token or NFT can very easily appear in your wallet by using a full-on-drop or just a claim. Later, it is often perceive as a magical occurrence.
How Does Airdrop Engage Users With Projects To Be Long-Time Supporters?
Engaging users is one of the most important activities of any crypto airdrop, and it keeps its users engaged by telling them to post on various social media platforms. Telling them to do many other activities so that their mind remains diverted.
Also, it is very difficult to calculate the total value of a particular airdrop token as it is based on the fee required to claim it, the total time required to engage their users, and other qualifications. Also, hunting for crypto airdrops always requires a lot of effort, and later, those who are willing to actively explore the whole ecosystem of crypto can potentially reap substantial returns.
All the airdropped users eventually generated approximately 17% since September 2020. Also, according to some researchers and crypto experts, it would take roughly 5.9 years for all the marketing dollars invested to be recouped. So last but not least, this eventually means that, as compared to spending some venture dollars on marketing and sales, an airdrop is 4-7 times more expensive.
In conclusion, it is very easily seen that all the strategies adopt by crypto airdrops are not as successful as their projects. So, if they want their strategies to be successful, they need to make sure that they identify their best users by rewarding them with airdrops in order to sustain long-term growth.
