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Amid the global market rally on Friday, April 17, MSTR stock surged by 12%, moving to $166. Strategy (NASDAQ: MSTR) chairman Michael Saylor announced another major BTC purchase of 34,164 Bitcoins on Monday. As crypto stocks gain momentum again, investors are waiting for the next leg of the rally.
MSTR Stock Rides on Momentum
Amid strong upside in the US market last week, the Strategy (MSTR) stock price surged 12%, reaching $166. The stock price has already gained 40% from its low of $120 in April 2026.
Market experts are hopeful that the momentum could continue going ahead. Analyst Thomas James noted that MicroStrategy stock is approaching his $200 target price amid the rebound in BTC prices.
The analyst noted that Bitcoin appears to have bottomed near $60,000 and is now showing signs of recovery. MicroStrategy recently posted a strong weekly gain after remaining in a nine-month downtrend, signaling a potential shift in momentum.
According to Thomas James, a breakout above $80,000 in Bitcoin could drive further upside toward $100,000 or higher. This will fuel the MSTR stock rally above $200 and toward the next resistance at $231. Crossing this could lead to further upside all the way to $300.
MSTR Stock Price Can Rally to $663
Some market experts also believe that the MSTR stock price is largely undervalued at this point. A valuation model from BlackGoat suggests a fair value of $663 per share for MicroStrategy. This is significantly higher from its current trading price of $166.
The estimate highlights a sharp divergence between market pricing and theoretical valuation. Analysts note that valuing MicroStrategy remains complex due to its unique structure, which is closely tied to Bitcoin’s performance.
As a leveraged proxy for Bitcoin, MicroStrategy carries both the volatility of the underlying asset and additional risk from its capital strategy. The note reads:
Assuming Bitcoin appreciates to $300,000 within the next few years, and MSTR partially executes the 21/21 plan, MicroStrategy’s fair value could reach $663 per share, with the potential for higher prices during speculative peaks.
Michael Saylor’s Strategy Overtakes BlackRock in Bitcoin Holdings
Michael Saylor said MicroStrategy has purchased an additional 34,164 Bitcoin for approximately $2.54 billion at an average price of $74,395 per coin. Following the latest acquisition, the company now holds a total of 815,061 BTC, while overtaking giants like BlackRock.
As of now Strategy has acquired at a cumulative cost of around $61.56 billion, with an average purchase price of $75,527 per Bitcoin. Saylor added that the firm has achieved a Bitcoin yield of 9.5 percent year to date in 2026. This shows continued returns from its treasury strategy. Speaking on the matter, company CEO Phong Lee said:
In one week, Strategy increased BTC Gain by 82% to $4.97 billion for the year. This reflects the reflexive power of combining appreciating bitcoin (digital capital) with accretive financing (digital credit).
