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Key Insights:
- Bitcoin treasury stocks gained attention as Strive Asset Management bought 789 BTC for $61.43 million.
- Total holdings reached 14,557 BTC, valued near $1.3 billion at current prices.
- The firm scaled from zero to over 14,000 BTC within eight months.
Bitcoin treasury stocks returned to focus after Strive Asset Management expanded its holdings again on April 27. CEO Matt Cole confirmed the firm bought 789 Bitcoin for $61.43 million, averaging about $77,890 per coin.
The purchase lifted total reserves to 14,557 BTC, worth roughly $1.3 billion. The move reinforced Strive’s aggressive accumulation strategy as corporate demand for Bitcoin exposure continued.
Bitcoin Treasury Stocks: How Strive Built Its Position
Strive entered the Bitcoin treasury space in September 2025 with no prior holdings. Within weeks, the firm accumulated over 5,800 BTC, signaling a rapid entry strategy.
By Sept. 30, 2025, filings showed 5,886 BTC acquired at a total cost near $683 million. This placed the average entry price at about $116,053 per coin, well above current levels.
The company continued buying through late 2025. Between October and early November, it added roughly 1,567 BTC at around $103,315 per coin. Holdings climbed to about 7,525 BTC during that period.
Momentum slowed briefly before resuming in January 2026. Strive added 123 BTC early in the month at roughly $91,561 per coin, spending about $11.26 million.
A String of Acquisitions Since Launch
In late October through early November 2025, Strive picked up roughly 1,567 BTC at around $103,315 per coin, bringing total holdings to about 7,525 BTC.
Early January 2026 added another 123 BTC at approximately $91,561 each, around $11.26 million with fees.
Then came the bigger move: in mid-January 2026, Strive closed its all-stock acquisition of Semler Scientific, which added roughly 5,048 BTC to the treasury in one shot. Holdings hit approximately 12,798 BTC after that deal closed.
Late January added 333–334 more BTC at around $89,851 per coin, funded through a $225 million preferred stock offering. By then the total sat at 13,132 BTC.
Two more purchases followed in March. Strive bought 179 BTC on March 10 as part of its ongoing treasury accumulation, then 317 BTC on March 18 at roughly $72,555 per coin, spending about $23 million. After those buys, holdings reached 13,628 BTC.
The April 27 purchase of 789 BTC at $61.43 million brings the running total to 14,557 BTC.
Strive’s “Buy and Hold” Approach
Strive’s strategy is simple, just buy and hold. No yield products, no derivatives, no complex hedging. The company has been clear about this from the beginning.
CEO Matt Cole has called each purchase consistent with that plan. The April 27 announcement repeated the same line that Strive is accumulating BTC and has no plans to sell.
Vivek Ramaswamy, who backs the firm, has publicly supported the approach. Strive positions itself as a pure-play Bitcoin treasury company, modeled structurally on what Strategy (formerly MicroStrategy) built when it started the corporate BTC accumulation playbook.
What 14,557 Bitcoin Is Worth Right Now
At current prices, 14,557 BTC is worth roughly $1.1 billion. The cost basis across all disclosed purchases is somewhere north of $90,000 per coin, accounting for the expensive early buys.
More recent purchases, including the March and April buys, have come in well below that, which brings the average down slightly each time.
It’s worth noting that the company was sitting on an unrealized loss of roughly 18% by Q3 2025, when BTC slipped well below its initial entry price. The April 2026 buy at ~$77,890 per coin is below Strive’s blended average.
None of that has changed the strategy. Strive keeps buying. The whole bet is that the price eventually goes up enough to make the cost basis irrelevant.
